As a side project starting in May 2026, I have been challenging myself to grow an NYC event-marketing TikTok page. My goal is to post 3-5 times per week and spend less than 15 minutes editing each video. I have found that my videos perform well when they feel authentic and unpolished. I've only used content I filmed myself, and I have edited everything in CapCut. This has been a challenge for me because I am used to filming with a mirrorless camera and editing with Premiere/After Effects.
In mid-July, I split off my nature-related videos into a separate account (@GenZ_NatGeo). Since it is new, each video has been a hit or miss, based on the algorithm. It mutually benefitted each account to align the content with specific niches, instead of mixing both types of videos into one page.
L'Alliance NYC Bastille Day & The New Museum
Tech Week
"Cassian" Auto Shop Pop Up & "Might Delete Later" Elevator Pop Up at the Ace Hotel
"Bunt" at Under the K & Housework "Westend" Live DJ Workout Class
YSL Exhibit & Tinx "Bumble: Pitch Your Friends"
@GenZ_NatGeo Content Examples