As a side project, I have been challenging myself to grow an NYC event marketing TikTok page. My goal was to post 3-5 times per week and spend less than 15 minutes editing each video. I have found that my videos perform well when they feel authentic and unpolished. I've only used content I filmed myself, and I have edited everything in CapCut. This has been a challenge for me because I am used to filming with a mirrorless camera and editing with Premiere/After Effects.
