For a data visualization project, I created a photo grid that shows a sample of branded posts by mega, macro, midi, and micro Instagram influencers. Next to each post, there is a post by the actual brand. The influencer post almost always outperformed the brand.
I chose to create a fact sheet about influencer marketing to give the grid photos context. It provides a brief overview about what defines a branded post and includes a cultural production system flowchart to show how trends are produced.