At the beginning of fall term 2017, Duck TV media started creating animated Instagram stories. Every Wednesday, I sent out the video and asked every member (approx. 190 people) to share it on their personal Instagram accounts.
I created weekly animations with Adobe After Effects. My personal rules were that it had to include the logo, the text "Duck TV" in Futura Medium or DIN Alternate Bold, and the place/time of the screening. The videos had to be short and capture the attention of a college student.
The Duck TV sign animation was created in collaboration with a graphic designer on my team.