Since November 2024, I have been on the board of the American Latvian Youth Association. My role as the marketing director is to create merch, raise money for partner non-profits, and promote events. I created merch collections for every major group trip/event. I used Printful and Squarespace to sell and fulfill most products. We also launched a few in-person only products that sold out quickly.
Summer 2026 Anna Pūre Apparel Launch
ALJA set a goal to uplift young Latvian-American artists through our digital magazine, social media platforms, and web store through a series of collaborations. I was in charge of managing the project, so I reached out to Anna Pure on Instagram and asked her to create original concepts for ALJA Shop. Anna came up with three different designs: "GAN JAU," "Uzlej Garu," and "Vasaras Raibumi," based on a fusion of nostalgic Latvian and American pop culture references. We worked together to choose products and design placements. I set up the digital aspects of the collab on Squarespace, managed the QA/approval process throughout our non-profit, got her work published in our digital magazine, and coordinated social media content.
I created visual mock ups for a photoshoot with ChatGPT and Adobe Lightroom. The idea was to create a dreamy editorial scene mixing trendy streetwear aesthetics and Latvian-American midsummer celebrations. Initially, I was going to place the AI mock ups on all the product pages and use them on social media, but we ultimately felt like it wasn't the right move. Anna will shoot her own content in Portland and I will do the same in NYC later this summer.
75th Anniversary Gala and Exhibit Graphics
Apparel Graphics, Photoshoots and Other Content
