I created a streetwear pop-up with a group of digital arts classmates in 2018. It was a two hour event and we spent two months developing content for it. This section of my portfolio focuses on social media and promotion. To see the design aspects of the project, click the links below.
Logo & poster concepts: https://emiliesteinblums.com/poster
Social Media
I helped manage the brand's Twitter, Instagram, and Facebook accounts. I pulled photos from our class Drive and created some original content to promote the event. The brand's voice is inspired by Palace Skateboards.
Photo Shoot
I coordinated a photoshoot by finding models (ok, these are my friends but they sometimes model...), booking a campus photo studio, and asking the photography majors in my class to take photos. I ended up taking the set of photos below with my Canon DSLR and edited them in Lightroom. We were going for a somewhat-satirical industrial aesthetic by taking serious photos next to literal trash to go with name "Two Hour Job."
I created motion graphics that were posted across social media exactly 24 hours before the event and during the event.
Event Video Live-Stream
"Press Release"
The weekend before the event, I was asked to write a "press release" that would be emailed to the entire art department. I had two PR majors help me write this satirical document.
Website
I used Wordpress to create the 2HR JOB website. Before the event, it had button overlays that directed traffic towards the Facebook event and Instagram page. It also had a countdown timer. The site is no longer active, but you can watch the video below to see what it looked like.
Catalog
*I did not design the catalog layout, but some of my work is featured in it*