I created a streetwear pop-up with a group of designers in 2018. Over a few months, I designed apparel, coordinated event logistics, developed branding, led a photoshoot, and created social media content.
I designed the apparel, featured below, with Adobe Photoshop and Illustrator. I used a vinyl cutter, photo printer, and heat press to put them together. My concept for my work was to design from the viewpoint of a streetwear or high-fashion brand (like Prada or Gucci) working in collaboration with the University of Oregon Duck Store.
Photo Shoot
I coordinated a photoshoot by finding models, booking a photo studio, and finding additional photographers. I ended up taking the set of photos below with my Canon DSLR and edited them in Lightroom. We were going for a somewhat-satirical industrial aesthetic to go with name "Two Hour Job."
Social Media
I helped manage the brand's Twitter, Instagram, and Facebook accounts. I pulled photos from our class Drive and created some original content to promote the event. The brand's voice is inspired by Palace Skateboards.
I created motion graphics that were posted across social media exactly 24 hours before the event and during the event.
Event Video Live-Stream
"Press Release"
The weekend before the event, I was asked to write a "press release" that would be emailed to the entire art department. I had two PR majors help me write this satirical document.
Website
I used Wordpress to create the 2HR JOB website. Before the event, it had button overlays that directed traffic towards the Facebook event and Instagram page. It also had a countdown timer. The site is no longer active, but you can watch the video below to see what it looked like.
My logo iterations - 80s video game themed
Print poster concept
Catalog
*I did not design the catalog layout, but some of my work is featured in it*